Until The Last Dose.
Baxter Pharma approached us with the task of executing a brand refresh and a campaign to communicate their new messaging. I worked closely with the strategy director, taking charge of the art direction, from ideation and moodboards to overseeing the design process.
This concept centered around "capacity liberation," highlighting Baxter's commitment to supporting the NHS by helping them free up capacity in healthcare delivery. The core message conveyed that Baxter is a reliable partner in ensuring that chemotherapy doses are available until the very last one is needed.
The campaign emphasized Baxter's promise to collaborate with the NHS, addressing the critical need to ensure patients never face a shortage of essential treatments. It wasn’t just about delivery logistics—it was about the entire journey toward patient care. Together, Baxter and the NHS can navigate these challenges, ensuring care is provided, even amidst the complexities of accessing and delivering vital doses.
Scope: Art Direction, AD Campaign, Branding and Identity.
Let’s Not Run Out.
Our concept, "Let’s Not Run Out," is an urgent call to action for all stakeholders to collaborate more effectively in planning, executing, and delivering these vital medications. This initiative is not just about addressing immediate needs; it's about fostering a strategic, long-term partnership that enhances the overall efficiency and reliability of chemotherapy delivery.
Let’s not run out of chemotherapy doses. Let’s work together to plan better, execute more effectively, and deliver the highest quality care to patients. This shared commitment will help us overcome the challenges of the compounding industry and ensure that we can provide continuous, reliable support to all our partners in the healthcare community.
